Link of the case study video (with timestamps)

1°) Quick Background about Jeremy:

Jérémy Grandillon is the Founder of TC9, an Allbound agency.

After a career as Head of Sales, he decided to venture in consulting and recently launched his agency where he used Breakcold on day 1 (he bought the annual pro plan).

2°) Jeremy's process from cold lead to deal closed

Jeremy uses many tools as you can see on the below picture but it surfaced from our video conversation + off-camera that he mainly uses Lemlist for outreach, Clay to segment his leads lists properly, Breakcold to close deals.

The yellow arrow has been added on this picture because he told me that once a TL;DV recording exists, he pushes that inside the Breakcold lead's profile.

Basically, to nurture, stay top of mind and close deals, Breakcold is the heart of his operations.

According to Jeremy's own words, this is how he operates everything for his agency TC9:

"➡️ Content

LinkedIn is the place where I produce content to:

→ create credibility and authority
→ network with great people
→ generate traffic
→ find leads

➡️ Inbound leads

My content generates views and intent signals.
There are two ways to activate this traffic:

→ funnel (lead magnet + website + private platform)
→ DMs (after filtering my ICP)

➡️ Outbound leads

I also run cold email campaigns:

→ I find relevant leads (that match my ICP, only)
→ I enrich their contacts and filter them
→ I set my infrastructure up
→ I reach out with high personalization and intent signals"

➡️ Conversations and calls

The final step.
I do this one manually (kinda).

I use Breakcold as my CRM, but also to track my conversations.

The goal is to have a call if that’s relevant."