Introduction: what is a Social CRM software?

I see many people getting wrong what is a Social CRM Software so let's first give it a proper definition.

A Social CRM software is not your typical customer relationship management software. Organizing contacts, building lists of prospects is a good thing but do you know what's better? Actually building relationships with prospects, that's what a Social CRM software is all about.

Therefore, a Social CRM software must have the following features:

• social media integrations (e.g. Facebook, LinkedIn & Twitter mainly)

• possibilities inside the CRM to like & comment posts from prospects without leaving the CRM

That is not possible with traditional CRMs. Every other articles that talk about Social CRM are somewhat lying. That's why I'm giving you this list of true social CRM softwares.

Social CRMs can be divided in two categories: LinkedIn CRMs and Twitter CRMs.

1°) Breakcold: the Social software to build relationships faster with prospects via LinkedIn, Twitter & Email

Go to website

Differentiator features

Breakcold has 3 main differentiator features as a Social CRM software.

1/ A social selling feed to engage fast with prospects

Regroup all your prospects activities on LinkedIn & Twitter in one place. It's basically a huge boost in productivity, what a social CRM software should be.

You can like and comment posts/tweets in a productive way by organizing your prospects into different lists and tags. You can also builds a sales pipeline like traditional sales CRMs.

2/ Company news populate when you reach out a prospect

One of the weaknesses of traditional CRMs is that they don't aggregate enough data to build B2B relationships for sales prospecting.

No problem here, when you decide to reach out a prospect, company news will populate for you to craft a hyper-personalized cold DM or cold email.

No need to open +100 tabs a day to know your prospects.

3/ Outreach prospects via Email, LinkedIn & Twitter from 1 place

With traditional CRMs, you can only send emails (and it's generally an expensive add-on). With Breakcold, you can outreach prospects via email but also with Twitter & LinkedIn messages.

Send a cold email or a cold DM on Twitter/LinkedIn easily from the social selling feed. Breakcold is really focus on saving time to be productive in your outreach.

Quick Breakdown

1/ Advantages:

• reduce the sales cycle time with its social selling features

• engage and contact your prospects in 1 place via LinkedIn, Twitter & Email

• advanced sales CRM to build a modern sales pipeline

• built-in cold email sequences for sales automation

2/ Disadvantages:

• not enough analytics (work in progress)

Pricing: Free to $49/month

1/ Free plan

• unlimited access to features but limited to 20 prospects per month.

2/ $49/month plan

• social selling feed

• advanced Social CRM

• unlimited cold email campaigns

2°) Leaddelta: the Social Capital CRM to manage easily LinkedIn connections

Go to website

Differentiator features

Leaddelta has 2 main differentiator features as a Social CRM.

1/ Managing LinkedIn connections

Leaddelta is a perfect Social CRM for LinkedIn, you can easily delete your LinkedIn connections in Bulk or assign tags to them.

2/ LinkedIn Inbox

Let's be honest, LinkedIn's native inbox sucks. Therefore, shared inbox tools could have solved this problem. Except Texts, I haven't seen other LinkedIn inboxes.

Leaddelta LinkedIn inbox is a superpower to be more productive with your LinkedIn connections.

Quick Breakdown

1/ Advantages

• one of the best social social crm out there

• amazing inbox to talk with prospects on LinkedIn

• you can delete LinkedIn connections in bulk

2/ Disadvantages

• only suited for LinkedIn, ideally you want your social CRM to be cross-channel

• not synchronized with every CRMs (work in progress)

Pricing: $24.99/month

• 16.66 per month, billed annually.

• 24.99 per month, billed monthly.

3°) LinkedIn Sales Navigator: the traditional Social CRM software for LinkedIn

Go to website

Differentiator features

LinkedIn Sales Navigator has 2 main differentiator features as a Social CRM.

1/ Finding prospects on LinkedIn

LinkedIn has a huge database and is right now the heart of B2B lead generation. Sales representatives just can't live without it.

Their bread and butter is their lead generation tool: LinkedIn Sales Navigator where you can search for millions of prospects.

2/ Organizing contacts into lists

You can build lists of prospects with LinkedIn Sales Navigator. Thousands of SDRs & BDRs use 'sales nav' every day as a social CRM this way.

Quick Breakdown

1/ Advantage

• the most complete B2B database for contact management on LinkedIn

2/ Disadvantages

• you don't have the B2B email addresses of your prospects

• the UI/UX is aging a lot, people get very frustrated with it

• the database itself is not always up to date although it's native to LinkedIn

Pricing: $99 to $149/month

• Sales Navigator Core (Professional): $99/month

• Sales Navigator Advanced (Team): $149/month

• Sales Navigator Advanced Plus (Enterprise): starts at $1600/year

4°) Taplio: the Social CRM software to grow an audience on LinkedIn

Go to website

Differentiator features

Taplio has 2 main differentiator features as a Social CRM software

1/ Import of LinkedIn & Sales Navigator contacts

Easily import prospects from LinkedIn or Sales Navigator to build sales prospecting strategies to close more business.

2/ LinkedIn bulk direct messages

LinkedIn automation is not the best, but sending bulk DMs is less/not dangerous for your LinkedIn account. That's why Taplio users appreciate this feature.

Quick Breakdown

1/ Advantages

• Social CRM with LinkedIn posts scheduling options

• lead magnet features

2/ Disadvantage

• limited to LinkedIn

Pricing: $39/month

Simple pricing, hands down.

5°) ThreadStart: the Social CRM software to manage Twitter followers & following

ThreadStart is originally a scheduling tool for Twitter thread but does a fantastic job at being a Twitter CRMs, a sub-part of Social CRM.

Go to website

Differentiator features

ThreadStart has 2 main differentiator features in the social selling market.

1/ Never miss a reply to your content

This part of the software helps you build engagement with your Twitter super fans. Ideal to amplify your reach with your existing and future followers.

2/ Best analytics for social selling on Twitter

ThreadStart has great analytics. I personally used it a couple of times, gave feedback for improvements and I must say I love this tool for this part!

Quick Breakdown

1/ Advantages

• great UI/UX

• Great analytics and complete Twitter CRM

• best tool to build threads on Twitter

2/ Disadvantage

• no built-in possibility to send private cold messages

• limited to Twitter, not a fully-fledge Social CRM software

Pricing: Free to $19/month

It's a really affordable tool!

6°) BlackMagic: the Social CRM software to use natively on Twitter

This tool has been developed by Tony Dinh

Go to website

Differentiator features

BlackMagic has 2 main differentiator features in the social selling market.

1/ Magic Sidebar

The magic sidebar displays natively on Twitter and allows you to build relationships faster with your prospects. Having a CRM directly on the platform you are prospecting is underrated.

It's a great feature if you don't like to leave Twitter to manage your relationships.

2/ Lots of Twitter features

BlackMagic is all about driving more relationships from your Twitter profile, that's why you have many features for contact management. No wonder that it's one of the best social crm for twitter.

Quick Breakdown

1/ Advantages

• integrate natively on Twitter

• one of the best Social CRM for Twitter out there

• great founder who builds in public

2/ Disadvantage

• limited to Twitter, a Social CRM software need to cover more than Twitter, LinkedIn is mandatory for B2B.

Pricing: Free to $59.99/month

BlackMagic has plans for every type of users which is great.

7°) Tweet Deck: the traditional Social CRM for Twitter

Go to website

Differentiator features

TweetDeck has 2 main differentiator features as a Social CRM software.

1/ Tracking keywords in your niche

You can track every tweets about a specific keyword you choose, ideal to find prospects in your industry.

2/ Tracking your brand or competitors

You can track every tweets about your brand or about competitors, ideal to collect testimonials and engage with your super fans.

Quick Breakdown

1/ Advantages

• best free tool for Twitter

• easy to use

2/ Disadvantages

• limited to Twitter, wish we could have the same for LinkedIn… that's why we built Breakcold actually!

• tool is not updated a lot, poor improvements since acquisition

• not entirely a Social CRM as you cannot manage prospects themselves

Pricing: Free

Best part about TweetDeck is that it's a free tool :)

8°) Tweet Hunter: the Social CRM to grow an audience on Twitter

Go to website

Differentiator features

Tweet Hunter has 2 main differentiator features as a Social CRM software.

1/ Bank of inspirational tweets

Although this feature is related to the tweet scheduling part of Tweet Hunter, it's actually of great use to find prospects in your industry or B2B influencers to partner with to distribute your product or service.

2/ Bulk direct messages

This twitter CRM allows you to send bulk DMs to prospects and way more! Not many Social CRMs have this feature.

Twitter limits you to a 1000 cold DMs a day, so you can be pretty aggressive with it.

Quick Breakdown

1/ Advantages

• perfect to get inspiration for your tweets

• ideal to build lead magnet tweets

• easy scheduling

2/ Disadvantage

• might be expensive for a strict personal use

Pricing: $49/month

Tweet Hunter pricing is not on the landing page itself but you have a long free trial to play with the tool first.