Let’s face it: sales outreach can be brutal. You do your homework, write the PERFECT email, hit send… and hear nothing.
“That’s fine,” you think. “Life happens.”
So you follow up — with an even better message, crafted by you (or your AI sidekick). Still nothing. Weeks pass. The thread’s collecting dust.
So what happened? A little digging reveals the truth: they don’t even use email anymore… In fact, they’ve shifted most of their communication to platforms like WhatsApp.
Frustrating? Definitely. But it happens to the best of us. The key is being prepared. That might mean digging deeper during research, or better yet, using a CRM that actually meets people where they are.
If you’re leaning toward the latter, you’re in the right place. In this article, we’ll break down five CRMs with native WhatsApp integration — and five more that get the job done with a little third-party help.
Whatsapp CRM Overview 📖
What is WhatsApp CRM?
Whether integrated natively or through third-party platforms, WhatsApp CRMs combine the power of customer relationship management with the massive reach of WhatsApp — giving you a direct line to capture more leads and turn them into loyal customers.
What are the Benefits?
Beyond tapping into a global user base of over 2 billion people, WhatsApp CRMs offer several key advantages:
Instant communication and global reach: Messaging apps like WhatsApp are quickly becoming the preferred method of business communication in regions like Latin America, Europe, and Asia, making it easier to connect with customers where they already are.
Centralized customer data and interaction history: Managing dozens (or even hundreds) of conversations across tabs can get overwhelming fast. WhatsApp CRMs consolidate chats, contacts, and interaction history into one centralized platform, keeping everything organized and easy to access.
Actionable data and real-time insights: WhatsApp provides built-in indicators like message delivery, read receipts, and more. CRMs surface these metrics as key performance indicators — such as open rates and response times — to help you fine-tune your outreach strategies.
5 CRMs with Native WhatsApp Integration ⚙️
🥇 1) Breakcold
Summary + USP
Breakcold is THE sales CRM for closing deals in 2025, and beyond, not 2015. Equipped with powerful social-selling capabilities, Breakcold is a lightweight CRM designed for small business and/or solopreneurs to grow their businesses organically – one meaningful connection at a time.
Breakcold isn’t just another CRM — it’s one of THE first AI-Native Sales CRMs built for solopreneurs and small business in 2025. With WhatsApp integration, social selling tools, and a full suite of AI-powered features, Breakcold helps you close deals faster, nurture relationships personally, and manage all your conversations in one intuitive platform. Think of it as an AI-powered sales assistant — lightweight, smart, and built for modern sales.

Key Features | |
---|---|
| |
Breakcold's Ratings | |
G2 - 4.7/5 (116) | Capterra - 4.8/5 (93) |
Pros | Cons |
|
|
Pricing Plans

CRM Essentials | CRM Pro | CRM Max |
---|---|---|
$29 per user/month | $59 per user/month | $79.99 per user/month |
What's included:
| All Essentials Features and:
| All Pro features and:
|
🥈 2) Waplus.io

Summary + USP
WAplus.io is a WhatsApp-focused CRM built to help businesses manage contacts, engage with customers, and streamline communication directly within WhatsApp. With automation features like scheduled messaging and auto-replies, it makes it easier for small teams to stay on top of leads and customer conversations. By connecting with other CRM systems, WAplus allows users to track leads, manage customer data, and automate repetitive tasks — all without leaving WhatsApp.

Key Features | |
---|---|
| |
WAplus' Ratings | |
G2 - 5/5 (1) | Capterra - N/A |
Pros | Cons |
|
|
Pricing Plans

Free | Starter | Pro | Growth | |
---|---|---|---|---|
Price | $0 /user/mo | $9.99/user/mo | $18.9 /user/mo | $24.9 /user/mo |
Contact Management | ||||
Custom Tabs | 2 | Unlimited | Unlimited | Unlimited |
System Tabs | ✅ | ✅ | ✅ | ✅ |
Chat with Non-contact | ✅ | ✅ | ✅ | ✅ |
Edit Contact Profile | ✅ | ✅ | ✅ | ✅ |
Import Contacts | ✅ | ✅ | ✅ | ✅ |
Export Contacts | ❌ | ✅ | ✅ | ✅ |
Productivity | ||||
AI Translation | 3,000 characters/mo | 10,000 characters/mo | 500,000 characters/mo | 1,000,000 characters/mo |
Scheduler | 3 | Unlimited | Unlimited | Unlimited |
Quick Reply | 1 | Unlimited | Unlimited | Unlimited |
Reminders | 3 | Unlimited | Unlimited | Unlimited |
Schedule Events | 5 | Unlimited | Unlimited | Unlimited |
Automatic Reply | ❌ | ✅ | ✅ | ✅ |
Broadcasts | ❌ | ❌ | ✅ | ✅ |
Auto-Sync Chats | ❌ | ❌ | ✅ | ✅ |
AI Chatbots | ❌ | ❌ | ✅ | ✅ |
Integration | ||||
HubSpot | ❌ | ❌ | ❌ | ✅ |
Salesforce | ❌ | ❌ | ❌ | ✅ |
Zoho | ❌ | ❌ | ❌ | ✅ |
Webhook | ❌ | ❌ | ❌ | ✅ |
🥉 3) WAWCD

Summary + USP
WAWCD is a lightweight WhatsApp CRM Chrome extension built for teams and individuals who want to supercharge WhatsApp Web without the hassle of a full-blown CRM system. It’s designed for simplicity — offering essential sales and communication tools directly inside WhatsApp, making it ideal for small businesses, solopreneurs, and customer support teams who live in the app daily.

Key Features | |
---|---|
| |
WAWCD's Ratings | |
G2 - 4.8/5 (30) | Capterra - 5/5 (50) |
Pros | Cons |
|
|
Pricing Plans

Free | Basic | Pro | Premium | |
---|---|---|---|---|
Price | $0 /user/mo | $11.99/user/mo | $26.99/user/mo | $39.99/user/mo |
Export Contacts | ||||
Export Contacts from Chats | ❌ | ✅ | ✅ | ✅ |
Export Contacts from Labels | ❌ | ✅ | ✅ | ✅ |
Export Contacts from Groups | ❌ | ✅ | ✅ | ✅ |
Export Saved/Unsaved Contacts | ❌ | ✅ | ✅ | ✅ |
Export Enhancements | ❌ | ✅ | ✅ | ✅ |
Tools | ||||
Delete Group | ❌ | ✅ | ✅ | ✅ |
Click to chat generate | ✅ | ✅ | ✅ | ✅ |
Number Validator | ❌ | ✅ | ✅ | ✅ |
ChatGPT Integration | ||||
Message rephrase | ❌ | ❌ | ✅ | ✅ |
Grammar check | ❌ | ❌ | ✅ | ✅ |
Custom AI Training | ❌ | ❌ | ❌ | ✅ |
Audience | ||||
Audience | ❌ | 500 | 2500 | 5000 |
Audience from Active Chats | ❌ | ✅ | ✅ | ✅ |
Audience from Labels | ❌ | ✅ | ✅ | ✅ |
Audience from Group Participants | ❌ | ✅ | ✅ | ✅ |
Custom Audience with CSV | ❌ | ✅ | ✅ | ✅ |
Broadcast | ||||
Unlimited Broadcast | With Branding | ✅ | ✅ | ✅ |
Quick Broadcasting | ✅ | ✅ | ✅ | ✅ |
Broadcasting in WhatsApp Groups | ❌ | ✅ | ✅ | ✅ |
Broadcasting with Audience | ❌ | ✅ | ✅ | ✅ |
Schedule Broadcasting | ❌ | ✅ | ✅ | ✅ |
Personalised Broadcasting | ❌ | ✅ | ✅ | ✅ |
Broadcasting Analytics | ❌ | ✅ | ✅ | ✅ |
Broadcasting Enhancements | ❌ | ❌ | ✅ | ✅ |
Workflows | ❌ | 2 | 10 | 20 |
Manual Workflows | ❌ | ❌ | ✅ | ✅ |
General AI Replies | ❌ | ❌ | ✅ | ✅ |
Workflow Enhancements | ❌ | ❌ | ✅ | ✅ |
Trained AI Assistant | ❌ | ❌ | ❌ | ✅ |
Hubspot Integration | ||||
Sync WhatsApp Contacts | ❌ | ❌ | ❌ | ✅ |
Power Buttons | ||||
Save Contact | ❌ | ✅ | ✅ | ✅ |
Start a New Chat | ✅ | ✅ | ✅ | ✅ |
Copy Message | ✅ | ✅ | ✅ | ✅ |
Notes | ❌ | ❌ | ✅ | ✅ |
Template | ||||
Template | 2 | 5 | 20 | 40 |
Text Template | ✅ | ✅ | ✅ | ✅ |
Audio Template | ❌ | ✅ | ✅ | ✅ |
Poll Template | ❌ | ✅ | ✅ | ✅ |
Media Template | ❌ | ✅ | ✅ | ✅ |
Attachment Template | ❌ | ✅ | ✅ | ✅ |
Contact Card Template | ❌ | ✅ | ✅ | ✅ |
Privacy | ||||
Blur Contact Name | ✅ | ✅ | ✅ | ✅ |
Blur Contact Photo | ✅ | ✅ | ✅ | ✅ |
Blur Recent Message | ✅ | ✅ | ✅ | ✅ |
Blur Conversation | ✅ | ✅ | ✅ | ✅ |
4) Wati

Summary + USP
Wati is an end-to-end WhatsApp API solution built for SMBs that want to scale sales, marketing, and customer support directly inside WhatsApp. As traditional channels like email and SMS lose traction, Wati helps businesses stay relevant with advanced tools like chatbots, automation flows, and customer intelligence. It’s more than just messaging — it’s a full customer engagement platform tailored for WhatsApp-first communication.

Key Features | |
---|---|
| |
Wati's Ratings | |
G2 - 54.6/5 (355) | Capterra - 4.6/5 (173) |
Pros | Cons |
|
|
Pricing Plans

Growth | Pro | Business |
---|---|---|
$49/mo | $99/mo | $249/mo |
Official WhatsApp API
| Everything in Growth +
| Everything in Pro +
|
5) Bigin by Zoho CRM

Summary + USP
Built by Zoho, Bigin is a lightweight CRM tailored for small businesses, startups, and agile sales teams that don’t need the complexity of enterprise systems. It brings together sales, marketing, onboarding, delivery, and support into one unified hub, helping teams close deals faster, streamline operations, and stay on top of customer relationships without the steep learning curve of larger CRMs.

Key Features | |
---|---|
| |
Bigin's Ratings | |
G2 - 4.6/5 (521) | Capterra - 4.7/5 (651) |
Pros | Cons |
|
|
Pricing Plans

Free | Express | Premier | Bigin 360 | |
---|---|---|---|---|
Price | $0/user/mo | $9/user/mo | $15/user/mo | $21/user/mo |
Sales | ||||
Deal Management | ✅ | ✅ | ✅ | ✅ |
Contact & Lead Management | ✅ | ✅ | ✅ | ✅ |
Pre-built Pipeline Templates | ✅ | ✅ | ✅ | ✅ |
Team Pipelines for Sales | ✅ | ✅ | ✅ | ✅ |
Connected Pipelines | ❌ | ✅ | ✅ | ✅ |
Activity Management | ✅ | ✅ | ✅ | ✅ |
Customizable Sales Stages | ✅ | ✅ | ✅ | ✅ |
Custom Views | ✅ | ✅ | ✅ | ✅ |
Multiple Currencies | ❌ | ❌ | ✅ | ✅ |
Payment Links | ❌ | ❌ | ✅ | ✅ |
Instant Actions - Automation | ✅ | ✅ | ✅ | ✅ |
Scheduled Actions - Automation | ❌ | ❌ | ✅ | ✅ |
Stage Transition Rules - Automation | ❌ | ❌ | ✅ | ✅ |
Two-way Email Integration | ❌ | ✅ | ✅ | ✅ |
Built-in Phone | ✅ | ✅ | ✅ | ✅ |
Third-party Phone Integration | ✅ | ✅ | ✅ | ✅ |
Calendar Integration | ❌ | ✅ | ✅ | ✅ |
Meeting Integration | ❌ | ✅ | ✅ | ✅ |
WhatsApp Integration | ❌ | ✅ | ✅ | ✅ |
LinkedIn Ads Leads Integration | ❌ | ✅ | ✅ | ✅ |
Facebook and Instagram Ads Leads Integration | ❌ | ✅ | ✅ | ✅ |
Tik Tok Ads Leads Integration | ❌ | ✅ | ✅ | ✅ |
Built-in Forms | ✅ | ✅ | ✅ | ✅ |
Standard Dashboards | ✅ | ✅ | ✅ | ✅ |
Customizable Dashboards | ❌ | ✅ | ✅ | ✅ |
Charts & KPIs | ✅ | ✅ | ✅ | ✅ |
Target Meter | ❌ | ❌ | ✅ | ✅ |
Enhanced lead and customer engagement through Zoho SalesIQ | ❌ | ✅ | ✅ | ✅ |
Advanced Sales Analytics through Zoho Analytics* | ✅ | ✅ | ✅ | ✅ |
Marketing | ||||
Mass emails | ❌ | ✅ | ✅ | ✅ |
Email templates for mail sequences | ✅ | ✅ | ✅ | ✅ |
Email Insights | ❌ | ✅ | ✅ | ✅ |
Advanced Campaign Management through Zoho Campaigns | ✅ | ✅ | ✅ | ✅ |
Create full-fledged websites through Zoho Sites | ❌ | ✅ | ✅ | ✅ |
Created landing pages through Zoho Landingpage | ✅ | ✅ | ✅ | ✅ |
Mailchimp Integration | ❌ | ✅ | ✅ | ✅ |
Constant Contact Integration | ❌ | ✅ | ✅ | ✅ |
Effortlessly capture and convert sales-ready leads with Zoho Marketing Automation | ✅ | ✅ | ✅ | ✅ |
Loyalty management through Zoho Thrive | ❌ | ✅ | ✅ | ✅ |
Service | ||||
Case and Ticket management through Email-in | ❌ | ✅ | ✅ | ✅ |
Advanced Customer service management through Zoho Desk | ✅ | ✅ | ✅ | ✅ |
Field Service | ❌ | ✅ | ✅ | ✅ |
Operations | ||||
Booking and appointment scheduling with Booking Pages | ✅ | ✅ | ✅ | ✅ |
Advanced File Management through File Cabinet | ❌ | ✅ | ✅ | ✅ |
User Management - Profiles & Roles | ✅ | ✅ | ✅ | ✅ |
Import and Export Data | ✅ | ✅ | ✅ | ✅ |
Find and Merge Duplicates | ✅ | ✅ | ✅ | ✅ |
Duplicates Cleanup | ❌ | ❌ | ✅ | ✅ |
Free Data Backup | ❌ | ✅ | ✅ | ✅ |
Custom Fields | ❌ | ✅ | ✅ | ✅ |
Unique Fields | ❌ | ✅ | ✅ | ✅ |
Lookup Fields | ❌ | ❌ | ✅ | ✅ |
User Fields | ❌ | ❌ | ✅ | ✅ |
Formula Fields | ❌ | ❌ | ✅ | ✅ |
Tags | ❌ | ✅ | ✅ | ✅ |
Sheet View | ✅ | ✅ | ✅ | ✅ |
Standard dashboards | ✅ | ✅ | ✅ | ✅ |
Custom Dashboards | ❌ | ✅ | ✅ | ✅ |
APIs and Developer Tools | ✅ | ✅ | ✅ | ✅ |
Streamlined document signing and management with Zoho Sign | ❌ | ✅ | ✅ | ✅ |
More Integrations | ||||
Bigin add-on for Gmail | ✅ | ✅ | ✅ | ✅ |
Microsoft Outlook Integration | ❌ | ✅ | ✅ | ✅ |
Microsoft Contacts Sync | ❌ | ✅ | ✅ | ✅ |
Microsoft Calendar Sync | ❌ | ✅ | ✅ | ✅ |
Gmail Integration | ❌ | ✅ | ✅ | ✅ |
Google Contacts sync | ❌ | ✅ | ✅ | ✅ |
Google Calendar sync | ❌ | ✅ | ✅ | ✅ |
Zapier | ✅ | ✅ | ✅ | ✅ |
Zoho Flow | ✅ | ✅ | ✅ | ✅ |
Zoho Directory | ✅ | ✅ | ✅ | ✅ |
Microsoft Teams | ✅ | ✅ | ✅ | ✅ |
Zoho Forms | ✅ | ✅ | ✅ | ✅ |
X Integration | ❌ | ✅ | ✅ | ✅ |
5 CRMs with 3rd-party WhatsApp Integration 🔧
1) Hubspot

Summary + USP
Launched in 2006, HubSpot has grown into one of the most comprehensive CRMs on the market, bringing marketing, sales, and customer service into a single ecosystem. With its recent AI-powered enhancements, HubSpot helps businesses attract leads, nurture relationships, and close deals more efficiently — all while keeping the customer experience at the center. Though it doesn’t offer native WhatsApp integration, HubSpot seamlessly connects with trusted third-party WhatsApp tools, giving teams the flexibility to add conversational messaging into their existing workflows.

Key Features | |
---|---|
| |
Hubspot's Ratings | |
G2 - 4.4/5 (12,404) | Capterra - 4.5/5 (4362) |
Pros | Cons |
|
|
Pricing Plans

For Individuals & Small Teams
Free Tools | Starter Customer Platform | Professional Customer Platform |
---|---|---|
US$0 | $20/mo/seat | $1,450/mo |
Includes:
| Includes:
| Starter Customer Platform, plus:
|

For Businesses & Enterprises
Professional Customer Platform | Enterprise Customer Platform |
---|---|
$1,450/mo | $4,700/mo |
Starter Customer Platform, plus:
| Professional Customer Platform, plus:
|
2) Salesforce

Summary + USP
A true pioneer in the CRM space, Salesforce has been shaping how businesses manage customer relationships since the early 2000s. Today, it remains the go-to enterprise solution for sales, marketing, and service teams worldwide. With a vast ecosystem of integrations — including third-party WhatsApp connectors — Salesforce helps organizations centralize data, automate workflows, and deliver personalized customer experiences at scale.

Key Features | |
---|---|
| |
Salesforce's Ratings | |
G2 - 4.4/5 (23,272) | Capterra - 4.4/5 (18817) |
Pros | Cons |
|
|
Pricing Plans

For SMBs
Starter Suite | Pro Suite | Enterprise | |
---|---|---|---|
Price | $25/user/mo | $100/user/mo | $165/user/mo |
Users | 325 max | Unlimited | Unlimited |
Lead scoring | ❌ | ✅ | ✅ |
API | ❌ | $15/user/month | ✅ |
Custom reports | ✅ | ✅ | ✅ |
Advanced Forecasting | ❌ | ❌ | ❌ |
Generative AI features | ✅ | ✅ | ✅ |
For Enterprises
Unlimited | Einstein 1 Sales | |
---|---|---|
Price | $330/user/month | $500/user/month |
Users | Unlimited | Unlimited |
Lead scoring | ✅ | ✅ |
API | ✅ | ✅ |
Custom reports | ✅ | ✅ |
Advanced Forecasting | ✅ | ✅ |
Generative AI features | ✅ | ✅ |
3) Pipedrive

Summary + USP
Built specifically for sales teams, Pipedrive is a user-friendly CRM designed to simplify pipeline management and keep deals moving forward. With its intuitive interface, automation tools, and seamless integrations — including third-party WhatsApp connectors — Pipedrive makes it easier for businesses to track leads, automate follow-ups, and focus on closing deals instead of juggling admin tasks.

Key Features | |
---|---|
| |
Pipedrive's Rating | |
G2 - 4.3/5 (2,445) | Capterra - 4.5/5 (3047) |
Pros | Cons |
|
|
Pricing Plans

Essential | Advanced | Professional |
---|---|---|
$19/user/mo | $34/user/mo | $64/user/mo |
Key features:
| Essential Plan +
| Advanced Plan +
|
Power | Enterprise |
---|---|
$74/user/mo | $99/user/mo |
Professional Plan +
| Power Plan +
|
4) Monday CRM

Summary + USP
Built on the Monday.com Work OS, Monday CRM is a fully customizable, no-code sales platform that adapts to the way your team works. From lead generation to post-sales activities, it allows businesses to design workflows, automate repetitive tasks, and visualize the entire sales pipeline in a simple, drag-and-drop format.
It’s especially well-suited for teams that find traditional CRMs like Salesforce or HubSpot too rigid and want a more flexible, collaborative solution.

Key Features | |
---|---|
| |
Monday CRM's Ratings | |
G2 - 4.6 /5 (921) | Capterra - 4.7/5 (406) |
Pros | Cons |
|
|
Pricing Plans

Basic | Standard |
---|---|
$15 seat/mo | $20 seat/mo |
Basic includes:
| Includes basic, plus:
|
Pro | Enterprise |
---|---|
$33 seat/mo | Contact sales |
Includes standard, plus:
| Includes pro, plus:
|
5) Nimble CRM

Summary + USP
Nimble is a lightweight, social-focused CRM built for solopreneurs, startups, and small businesses that want to manage relationships without the usual CRM complexity.
Its standout feature is automatic contact enrichment — Nimble pulls in emails, social profiles, conversations, and even calendar events, creating a living, breathing address book that saves hours of manual data entry. Think of it as a smart contact manager blended with CRM essentials.

Key Features | |
---|---|
| |
Nimble CRM Ratings | |
G2 - 4.5/5 (1,099) | Capterra - 4.4/5 (1883) |
Pros | Cons |
|
|
Pricing Plans

Features | Nimble CRM plan |
---|---|
Pricing | $29.90 |
Relationship Management | |
Contact Management | ✅ |
Social Profile Matching & Enrichment | ✅ |
Browser & Email Extensions | ✅ |
Agenda & Activities | ✅ |
Today Page | ✅ |
Marketing & Outreach | |
Web Forms & Lead Capture | ✅ |
Email Marketing | ✅ |
Email Templates | ✅ |
Group Messages | ✅ |
Email Sequences | ✅ |
Sales, Pipelines, Reporting | |
Prospecting | ✅ |
Sales Engagement | ✅ |
Pipeline Management | ✅ |
Prospect Marketing & Outreach | ✅ |
Workflows | ✅ |
Workflows Automations | ✅ |
Works Everywhere | |
Microsoft 365 Integration | ✅ |
Google Workspace Integration | ✅ |
Apple Mail Integration | ✅ |
Integrations | |
App Integration Partners | 100 + Integration Partners |
PhoneBurner Integration | ✅ |
Zapier Integration | 120 + App Integrations |
API Access | ✅ |
Mobile Apps | |
IOS | ✅ |
Android | ✅ |
Customer Support | |
Online & Email Support | ✅ |
Comprehensive Support Center | ✅ |
Daily Live Q&A Sessions | ✅ |
Weekly Training Webinars | ✅ |
Free 1:1 Calls | ✅ |
Closing Thoughts + Takeaways 💭
Today, more than ever, it’s crucial to meet your leads where they are. With most prospects spending their time on social platforms, many sales reps are just one DM away from closing a deal. And as I’ve always said — and will keep saying — if you’re not engaging with them, you’re missing out. Big time.
WhatsApp CRMs offer a powerful way to connect with new leads, especially as many industries find that their ICP now prefers modern, instant messaging channels over traditional communication methods.
