80/20 summary - what to remember

You can:
- you can create a new agency offer with Beakcold
- you can upsell your existing clients with a closing deals monthly plan

1°) Potential for creating a new agency offer

We have some customers who did that.

Basically creating an 'Engagement' offer where the client pays $X/month for you to engage cold/warm leads on his behalf like shown here.

You can propose such offer to engage cold leads before reaching or an offer to engage warm leads only to stay top of mind throughout long sales cycles.

2°) Potential to upsell current customers to a closing deals monthly plan

If you're a lead generation agency, churn can be a problem + sometimes your customers DON'T KNOW how to turn their leads into close deals, they just suck at it OR they'll tell you that your leads suck!

What you can do is to upsell them for $X/month done-with-you closing system where you teach them how to stay top of mind and close deals.

That way, it will improve your retention rate while making more revenues.