Introduction: what is a Social Selling Software?

I see many people getting wrong what is a social selling software so let's first give it a proper definition.

A social selling software is a tool that helps you sell with the use of social media. The term social selling has been popularized by LinkedIn with their Social Selling Index actually, which makes sense as social selling is related to B2B sales.

Social selling softwares can be:

• sales prospecting tools.

• scheduling tools.e

• crm tools.

1°) Breakcold: the social selling software to close sales faster with LinkedIn, Twitter & Email

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Breakcold is a tool specialized in multi-channel social selling.

Differentiator features

Breakcold has 3 main differentiator features in the social selling market.

1/ Social Selling Feed, aka a prospecting feed

Regroup all your prospects activities on LinkedIn & Twitter in one place. It's basically a huge boost in productivity.

You can like and comment posts/tweets in a productive way by organizing your prospects into different lists and tags.

2/ Company news populate when you reach out a prospect

When you decide to reach out a prospect, company news will populate for you to craft a hyper-personalized cold DM or cold email.

No need to open +100 tabs a day to know your prospects.

3/ Outreach prospect in multi-channel

Send a cold email or a cold DM on Twitter/LinkedIn easily from the social selling feed. Breakcold is really focus on saving time to be productive in your outreach.

Quick Breakdown

1/ Advantages:

• reduce the sales cycle time by 50% minimum.

• engage and contact your prospects in 1 place via LinkedIn, Twitter & Email

• advanced CRM to build a sales pipeline

• built-in cold email sequences for sales automation

2/ Disadvantages:

• no LinkedIn automation features

• no post scheduling features

Pricing: Free to $49/month

1/ Free plan

• unlimited access to features but limited to 20 prospects per month.

2/ $49/month plan

• social selling feed

• advanced CRM

• unlimited cold email campaigns

2°) FeedHive: the social selling software to manage your content

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I personally use FeedHive for my posts scheduling, love this tool.

Differentiator features

FeedHive has 2 main differentiator features in the social selling market.

1/ Multi-channel scheduling

FeedHive has an exceptional UI/UX that makes it easy for a web design agency to schedule posts on Twitter, LinkedIn, YouTube and many other social medias. It's basically everything you need for social selling by posting content.

2/ Social inbox

I love their social inbox feature. Never miss a mention under your posts. This part is super important to build engagement which is a key point in social selling.

Quick Breakdown

1/ Advantages

• all-in-one tool to schedule posts

• stunning UI/UX

• nice video tutorials

2/ Disadvantages

• just suited for the scheduling content part of social selling

Pricing: $19 to $299/month

FeedHive pricing is gradual. From my experience with the product, the $29/month plan is a great one when starting out.

3°) Widevo: the social selling software for videos

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Differentiator features

Widevo has 1 main differentiator feature in the social selling market.

1/ Personalized videos at scale

Widevo is a fantastic video sales prospecting tool for social selling.

Here's an example for social selling:

• you record 1 video of yourself on a LinkedIn profile.

• you can then apply the same video to hundreds of different LinkedIn profiles.

Quick Breakdown

1/ Advantages

• ideal for SDRs & BDRs who want to scale their social selling with video

• work with any types of social media

2/ Disadvantages

• solely focus on video, not a fully-fledge tool for social selling

Pricing: $29 to $79/month

Widevo pricing is perfect for social selling sales teams in my opinion. It's a credits based system, works like a charm.

4°) LinkedIn Sales Navigator: the traditional social selling software for LinkedIn

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Differentiator features

LinkedIn Sales Navigator has 1 main differentiator features in the social selling market.

1/ Finding prospects on LinkedIn

LinkedIn has a huge database and is right now the heart of social selling.

Their bread and butter is their lead generation tool: LinkedIn Sales Navigator whee you can search for millions of prospects.

Quick Breakdown

1/ Advantage

• the most complete B2B database for social selling on the market

2/ Disadvantage

• you don't have the B2B email addresses of your prospects

Pricing: $99 to $149/month

• Sales Navigator Core (Professional): $99/month

• Sales Navigator Advanced (Team): $149/month

• Sales Navigator Advanced Plus (Enterprise): starts at $1600/year

5°) Tweet Deck: the traditional social selling software for Twitter

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Differentiator features

TweetDeck has 2 main differentiator features in the social selling market.

1/ Tracking keywords in your niche

You can track every tweets about a specific keyword you choose, ideal to find prospects in your industry.

2/ Tracking your brand or competitors

You can track every tweets about your brand or about competitors, ideal to collect testimonials and engage with your super fans.

Quick Breakdown

1/ Advantages

• best free tool for social selling with twitter

• easy to use

2/ Disadvantages

• tool is not updated a lot, poor improvements since acquisition

• limited to twitter

Pricing: Free

Best part about TweetDeck is that it's a free tool :)

6°) Leaddelta: the social selling software to manage your LinkedIn connections

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Differentiator features

Leaddelta has 2 main differentiator features in the social selling market.

1/ Managing LinkedIn connections

Leaddelta is a perfect LinkedIn CRM, you can easily delete your LinkedIn connections in Bulk or assign tags to them.

2/ LinkedIn Inbox

Let's be honest, LinkedIn's native inbox sucks. Therefore, social selling on this platform is really painful!

Problem solved with Leaddelta's Linkedin Inbox, it's a superpower for a LinkedIn social seller.

Quick Breakdown

1/ Advantages

• one of the best social selling crm out there

• amazing inbox to talk with prospects on LinkedIn

2/ Disadvantages

• only suited for LinkedIn

• not every synchronization with CRMs (work in progress)

Pricing: $24.99/month

• 16.66 per month, billed annually.

• 24.99 per month, billed monthly.

7°) BlackMagic: the social selling software to manage your Twitter relationships

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Differentiator features

BlackMagic has 2 main differentiator features in the social selling market.

1/ Magic Sidebar

The magic sidebar displays natively on Twitter and allows you to build relationships faster with your prospects.

It's a game changer for +1000 people every day on the platform!

2/ Twitter CRM & more

BlackMagic is all about driving more relationships from your Twitter profile, which is the essence of social selling. No wonder that it's one of the best twitter crm.

Quick Breakdown

1/ Advantages

• integrate natively on Twitter

• one of the best social selling crm out there

• great founder who builds in public

2/ Disadvantage

• limited to twitter

Pricing: Free to $59.99/month

BlackMagic has plans for every type of users which is great.

8°) Tweet Hunter: the social selling software to grow an audience on Twitter

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Differentiator features

Tweet Hunter has 3 main differentiator features in the social selling market.

1/ Bank of inspirational tweets

People love this feature because it inspires them to write better content for their social selling.

2/ Great Twitter CRM

This twitter CRM allows you to send bulk DMs to prospects and way more!

3/ Tweets written with AI

You can write tweets with a very nice AI tool.

Quick Breakdown

1/ Advantages

• perfect to get inspiration for your tweets

• ideal to build lead magnet tweets

• great social selling crm

• easy scheduling

2/ Disadvantage

• limited to twitter

• might be expensive for a strict personal usage

Pricing: $49/month

Tweet Hunter pricing is not on the landing page itself, you have a long free trial to play with the tool first.

9°) Taplio: the social selling software to drive more business from LinkedIn

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Differentiator features

Taplio has 3 main differentiator features in the social selling market.

1/ LinkedIn posts inspiration & AI

Writing LinkedIn posts is easy, writing good ones is hard. Taplio helps you getting inspired with top LinkedIn posts from your industry.

2/ LinkedIn CRM

Easily import prospects from LinkedIn or Sales Navigator to build social selling systems with them.

3/ LinkedIn bulk direct messages

LinkedIn automation is not the best, but sending bulk DMs is less/not dangerous for your LinkedIn account. That's why Taplio users appreciate this feature.

Quick Breakdown

1/ Advantages

• excellent social selling crm & linkedin crm

• many LinkedIn posts to be inspired

• lead magnet features

2/ Disadvantages

• expensive if you only looking for a scheduling tool

Pricing: $39/month

Simple pricing, hands down.

10°) ThreadStart: the social selling software to build engagement on Twitter

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Differentiator features

ThreadStart has 2 main differentiator features in the social selling market.

1/ Never miss a reply to your content

This part of the software helps you build engagement with your super fans. ideal to amplify your social selling reach.

2/ Best analytics for social selling on Twitter & CRM

ThreadStart has fantastic analytics and a lovely twitter CRM.

Quick Breakdown

1/ Advantages

• great UI/UX

• Great analytics and twitter crm

• best tool to build threads on Twitter

2/ Disadvantage

• limited to Twitter

Pricing: Free to $19/month

It's a really affordable tool!

11°) Buffer: the traditional social selling software for posts scheduling

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Differentiator features

Breakcold has 3 main differentiator features in the social selling market.

1/ The original multi-channel scheduling tool

Buffer has been the dominant tool for the social selling part of content marketing when it comes to SMBs.

Quick Breakdown

1/ Advantages

• many channels to posts on

• social inbox

2/ Disadvantages

• less and less updates compare to the other social selling softwares mentioned in this article.

• limited to scheduling

Pricing: Free to $120/month

The free plan of Buffer is great to start posting content online.

12°) Hootsuite: the social selling software of old-school social sellers

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Differentiator features

Hootsuite has 2 main differentiator features in the social selling market.

1/ Social Inbox

Their inbox is pretty powerful as you can event put LinkedIn in there!

2/ Social listening

It's pretty much TweetDeck replicated but with a few tweaks, great way to engage with particular prospects;

Quick Breakdown

1/ Advantages

• top tier scheduling tool

• a powerful social inbox

2/ Disadvantages

• not the best tool for social selling, it's more for content scheduling

Pricing: $49/month to $669/month

Hootsuite is designed for enterprises, big startups and SMBs. For a personal use, it's an expensive tool.

13°) Oktopost: the social selling software to build engagement for enterprises

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Differentiator features

Breakcold has 1 main differentiator features in the social selling market.

1/ Amazing social listening

Oktopost is way more than a simple scheduling tool, its social listening feature makes it great for social selling.

Quick Breakdown

1/ Advantage

• social listening unmatched

2/ Disadvantages

• limited to scheduling

Pricing: unknown

Likely enterprise level.

14°) Vidyard: the social selling software for sales rep (SDRs & BDRs)

Go to website

Differentiator features

Breakcold has 1 main differentiator feature in the social selling market.

1/ Video sales prospecting sharable on social media

Quick Breakdown

1/ Advantage

• Easy way to create personalized video for social selling

2/ Disadvantage

• No ways to scale the process like Widevo

Pricing: Free to $19/month per user

Vidyard is not expensive but price can scale quickly if you have a big sales team.

15°) Howitzer: the social selling software for Reddit

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Differentiator features

Howitzer has 2 main differentiator features in the social selling market.

1/ Inbox for Reddit

Reddit's inbox is definitely not the best! I'm glad that Howitzer solves this problem. it could be also considered as a Reddit crm!

2/ Reddit message automation

The reply rates on Reddit messages is phenomenal, Howitzer helps you automate this process easily.

Quick Breakdown

1/ Advantages

• automation for reddit

• inbox for reddit

• best social selling tool for reddit

2/ Disadvantages

• limited to reddit

Pricing: Free to +$200/month

Howitzer can quickly become expensive but it's definitely worth it as it keeps your reddit account safe. Great social selling ROI.

16°) VidQ: the social selling software for YouTube

Social Selling is also means selling with YouTube! People tend to forget that a lot.

Go to website

Differentiator features

VidQ has 1 main differentiator features in the social selling market.

1/ YouTube keywords finder

Find the best keywords to film and edit powerful videos for your social selling on Youtube.

2/ Differentiator 2

Quick Breakdown

1/ Advantages

• best youtube social selling tool

• amazing for youtube keywords research

2/ Disadvantage

• limited to Youtube

Pricing: Free to $79/month

Perfect gradual pricing for vidQ!

17°) Testimonial: the social selling software that collect testimonials

Social selling is mostly active but it can also be passive with the use of testimonials from LinkedIn, Twitter and so on!

Go to website

Differentiator features

Testimonial is famous for 1 particular feature in the social selling market.

The Wall of Love

Testimonial allows you to collect text and videos testimonials from almost every kind of social media: Product Hunt, LinkedIn,

Quick Breakdown

1/ Advantages

• collecting testimonials from almost every place on the web

2/ Disadvantages

• limited to passive social selling

Pricing: Free to $300/month

The free plan is great to start with a beautiful Wall of Love!