CRM Book 1: 'Cracking the CRM Code' by Limesh Parekh
The full title of the books is: "Cracking the CRM Code: How to Prevent Failures in Buying, Implementing and Using CRM".
Summary:
The book talks about how Covid changed the CRM game forever. It uses fictional examples to illustrate the new paradigm of CRM use.
One of the main focus of the book is CRM implementation.
Is it CRM specific?
Yes. The book is focused on it, more specifically on how to crack the CRM code.
How useful in 2024?
The book was released on December 23, 2020. Although it covers the impact of Covid on CRM use, back then the consequences were not clearly identified so the book is a bit obsolete on that.
Reviews on Amazon: 4.2 out of 5
From my research, it's the most relevant book talking about CRM on Amazon.
Most useful positive review
Most useful negative review
Price: $14.99 for paperback and $9.99 for Kindle
You can get it cheaper or free if you go with the Audiobook version.
CRM Book 2: 'The Breakcold Sales CRM Masterclass' by Arnaud Belinga
This book is dedicated to a specific sales CRM: Breakcold.
Summary
The Breakcold sales CRM Masterclass is a training course for CRM beginners, mostly agency founders and consultants. It covers CRM implementation, CRM use and B2B sales strategies with LinkedIn.
Is it CRM specific?
Yes, it only talks about CRMs, especially about sales CRM use.
How useful in 2024?
The book / course was written and recorded in April 2024 and it covers how modern CRMs should use social media to close deals faster.
Most useful positive review
CRM Book 3: 'Customer Relationship Management' by Francis Buttle and Stan Maklan
The full title of the book is: "Customer Relationship Management: Concepts and Technologies".
Summary
Using examples and illustrations, this book covers what is customer relationship management and how to use softwares around that concept.
We can notice that this book has 76 ratings on Amazon, which is one of the highest I found.
Is it CRM specific?
This book focus on CRM yes.
How useful in 2024?
The book was released on May 9, 2019 and has more than 468 pages.
This is the kind of book that is timeless, as the content covers CRM basics.
Reviews on Amazon: 4.6 out of 5
It's the first highest rated book relative to the number of reviews about CRM on Amazon.
Most useful positive review
Most useful negative review
None.
Price: $68.98 for paperback
CRM Book 4: 'CRM For Dummies' by Lars Helgeson
Summary
This is the CRM book of the 'For dummies' famous series of books.
Like every for dummies book, this one goes in-depth about what is a CRM and how it can help you grow your business.
Is it CRM specific?
We can't make more specific than the title of this book which is excluding 'for dummies', CRM.
How useful in 2024?
The book was released on June 23, 2017 so it's missing the rise of social CRM, notably the use of Twitter or LinkedIn inside CRM softwares to drive B2B sales faster.
Reviews on Amazon: 4.3 out of 5
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Price: $26.21 for paperback & $18 for Kindle
CRM Book 5: 'The Art of CRM' by Max Fatouretchi
Summary
This book is a CRM masterclass in 360 pages provided by a CRM veteran with 20+ years of experience.
Is it CRM specific?
It is CRM specific yes.
How useful in 2024?
The book was released on May 22, 2019. It doesn't cover the new wave of CRMs that emerged post covid.
Reviews on Amazon: 3.7 out of 5
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Price: $41.99 for paperback & 18.49 on Kindle
CRM Book 6: 'Do you CRM me?' by Omer Lizotte
The full title is: "Do you CRM me?: An Analytical Guide to Customer Relationship Management".
Summary
This book is an analytical guide to customer relationship management. It focuses on dashboards and analytics like how to set up data mart, understanding lifetime value, customer satisfaction & more.
Is it CRM specific?
The book is CRM specific but also revolves around B2B sales concepts.
How useful in 2024?
The book was released on May 11, 2017 and starts to be a little bit outdated.
Reviews on Amazon: 3.8 out of 5
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Price: $9.99 for paperback and $4.99 for the Kindle version
This is one of the most affordable book of that list!
Cold Email Book 7: 'HubSpot CRM Simplified' by Ramanathan J
The full title is: "HubSpot CRM Simplified: Win more customers, grow your business and make more money with HubSpot CRM"
Summary
If you're a Hubspot CRM power user, you're at the right place.
It helps the reader to make the usage of Hubspot simple as it's a complicated software by default.
Is it CRM specific?
It is specific to Hubspot CRM.
How useful in 2024?
The book was released on April 1, 2020 so it's not up to date on the latest features that Hubspot released.
Reviews on Amazon: 3.6 out of 5
Most useful positive review
Most useful negative review
Price: $9.99 for paperback
CRM 8: 'Become a Super Salesforce Consultant', No Fluff by Heather Black
The full title is: "Become a Super Salesforce Consultant: Superpower your Salesforce career with this A-to-Z guide on how to lead a Salesforce project".
Summary
This book targets consultants who are implementing Salesforce for their clients.
The goal here is to avoid costly mistakes on Salesforce projects.
Is it CRM specific?
It's Salesforce specific and for consultants only the use cases are very narrow if you want to learn about CRMs in general.
How useful in 2024?
The book was released on November 14, 2023 and is mega up to date on the current state of Salesforce CRM. The tips given for consultants are also timeless so this book will stay relevant for a long time.
Reviews on Amazon: 4.9 out of 5
Most useful positive review
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Non
Price: $19.98 for paperback and $0,00 if you have Kindle unlimited
CRM Book 9: 'Digital CRM: Strategies and Emerging Trends' by Marco Bardicchia
The full title is: "Digital CRM: Strategies and Emerging Trends: Building Customer Relationship in the Digital Era".
Summary
This book is targets digital business owners such as agencies, consultants or startups.
It goes through CRM trends with key topics such as: Marketing CRM or Digital Marketing.
Is it CRM specific?
It is digital CRM specific, mostly targeting SMMA agencies who want to implement a CRM.
How useful in 2024?
The book was released on June 12, 2020 so some key new CRMs might be missing from the book.
Reviews on Amazon: 3.8 out of 5.
Most useful positive review
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Price: $75 for paperback and $0.00 Kindle
CRM Book 10: 'Empowering Marketing and Sales with HubSpot' by Resa Gooding
The full title is: "Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools".
Summary
Another book about Hubspot CRM.
This one though goes through the marketing and sales aspects, as well as the SEO aspect of the software.
Is it CRM specific?
Yes, it's specific to Hubspot which is the 2nd largest CRM in the world after Salesforce.
How useful in 2024?
The book was released on July 15, 2022 with 476 pages so it's pretty relevant.
Reviews on Amazon: 4.8 out of 5
Most useful positive review
Most useful negative review
None.
Price: $34.99 for paperback & $17.19 on Kindle
CRM Book 11: 'Fundamentals of CRM with Dynamics 365 and Power Platform' by Nicolae Tarla
The full title is: "Fundamentals of CRM with Dynamics 365 and Power Platform: Enhance your customer relationship management by extending Dynamics 365 using a no-code approach".
Summary
This book has a unique approach as it's probably the only one here that focused on Dynamics 365 which usually not cover at all.
So in this regards, the book is doing a fantastic light to helping the reader discover how to properly use Dynamics 365 as a CRM.
Is it CRM specific?
It's specific to 1 CRM: Dynamics 365.
How useful in 2024?
The book was released on October 5, 2020. Dynamics is not a software that is changing a lot so the book is still relevant.
Reviews on Amazon: 4 out of 5
Most useful positive review
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None.
Price: $34.99 for Paperback
CRM Book 12: Administering SugarCRM by Megan Sheehan
The full title is: "Administering SugarCRM (CRM Foundation Series Book 2)".
Summary
The only book I found on amazon talking about SugarCRM which is major leader in the CRM category.
The book has been written by a certified SugarCRM implementation Consultant who is also doing trainings on the side.
Is it CRM specific?
Yes it is to SugarCRM.
How useful in 2024?
The book was released on March 25, 2014 so more than 10 years ago now. SugarCRM arguable doubled revenues during that period and is a completely different software now.
Reviews on Amazon: 3.9 out of 5
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Price: $49.99 for paperback
CRM Book 13: 'Cave To Castle' by Atuksha Poonwassie
The full title is: "Cave To Castle: How To Transform Any Property Business Using Customer Relationship Management (CRM)".
Summary
This book is focused on property business, so physical SMBs in general.
It uses fictional examples such as the one of a corner shop to explain how to make your CRM actionable to drive more sales.
Is it CRM specific?
Yes, it's specific to SMBs who need a CRM.
How useful in 2024?
The book was released on July 29, 2015, so it's quite outdated as SMBs have gone through major changes over the years, especially since covid.
Reviews on Amazon: 5 out of 5
Most useful positive review
Most useful negative review
None.
Price: $19.99 on Kindle
CRM Book 14: 'HubSpot vs Salesforce' by Aldo B. Miller
The full title is: "HubSpot vs Salesforce: A Comprehensive Guide to Navigation CRM systems".
Summary
The only book that compares 2 CRMs together: Salesforce vs Hubspot.
This book will help you decide if you need to go with the biggest sales CRM (Salesforce) in the world or with the biggest marketing CRM in the world (Hubspot).
Is it CRM specific?
Absolutely.
How useful in 2024?
The book has been released on January 8, 2024 so it's super relevant.
