What is a cold emailing software?

A cold emailing software is a sales prospecting software that allows you to send cold emails automatically. For example, you'll be able to send follow-up email automatically. Your emails will also be slightly personalized for each recipients thanks to the use of variables (eg {{first_name}} becomes David, Rebecca, and so on).

Overall, these are the main features of a cold emailing software:

• cold email sequences (also called cold email cadences or campaigns)

• cold email personalization with variables

• email warm up (key for email deliverability)

• email rotation

• custom domain tracking

• open rate and reply rate detection

• contact management (like a small CRM)

• email verifier

PS: if you need to learn how to master cold emailing, I recommend you to read my cold emailing guide and masterclass on how to get clients with sales prospecting.

Cold Emailing Software 1: Breakcold

Breakcold is a social selling software that was originally a cold emailing software, therefore it has the best of both worlds.

Breakcold pricing: free to $49/month with unlimited team members

You can send cold emails for free using Breakcold. The pricing is very advantageous for sales teams because Breakcold offers unlimited team members and 3 email slots in the base plan compare to 1 for most cold email softwares.

What use case is Breakcold most known for

Breakold is most known for his combination between its ability to generate leads with cold emailing and to close deals with its social selling CRM.

For example:

• you generate leads with a cold email sequence

• you push the positive replies in the warm stage of Breakcold sales pipeline

• you track the social media activity of your prospect on LinkedIn and Twitter

• Breakcold aggregates all the LinkedIn posts and tweets along with the company ones

• you can from the CRM like, comment and send LinkedIn/Twitter messages as well as emails

Basically, you'll be able to accelerate your sales pipeline and close more deals by building a B2B relationship faster.

You can like, comment and contact prospects from one place

Advantages of Breakcold

The advantages of Breakcold are as follow:

• possibility to send cold emails at scale

• built-in sales pipeline to manage cold and warm prospects + existing clients

• sales lead tracking system to track the Linked/Twitter activity of prospects

• multi-channel prospecting via Email, LinkedIn and Twitter

• a video course to get results with cold emailing

• unlimited team members

Disadvantages of Breakcold

The disadvantages of Breakcold are as follow:

• no A/B testing

• no unlimited email inboxes

Cold Emailing Software 2: Mailshake

Mailshake is the old lion in the cold emailing software market. They've been dominant for years and the software is powerful. They seemed to have moved up market.

Mailshake pricing: $58 to $83 per month per user billed annually

What use case is Mailshake most known for

Mailshake has always been known for its traditional use of sending automatic follow-up emails. Over the years it added many integrations and features.

It should be mentioned that they do have an AI email writing assistant called SHAKEspeare.

Advantages of Mailshake

The advantages of Mailshake are as follow:

• robust cold email software

• best suited for enterprises

• many integrations (with Salesforce / Pipedrive / Hubspot)

• tons of cold email templates

• email warm up tool integrated

• linkedin automation

Disadvantages of Mailshake

The disadvantages of Mailshake are as follow:

• billed per user and annually

• UI/UX is getting old as well as the relevancy of the cold email templates provided

Cold Emailing Software 3: Outreach

Outreach is the founder of the cold email tool category in the sense that it initiated the Sales Automation wave back in 2011.

Outreach pricing: from $59/user to $150/month billed annually

Outreach targets enterprises. They used to only focus on sales teams that are 10 people minimum.

What use case is Outreach most known for

Outreach is most known for its sales cadence system suited for big enterprises that have more than 100 Sales Development Representatives (SDRs).

With Outreach, you can build as many steps as possible to reach out a prospect. The analytics are also beyond any other softwares in the market (except Salesloft probably).

Advantages of Outreach

The advantages of Outreach are as follow:

• it's perfect for enterprises

• a complex sales cadence system

• in-depth CRM integrations

Disadvantages of Outreach

The disadvantages of Outreach are as follow:

• is so complex that sales reps loose too much time like they do on Salesforce

• billed annually for a minimum of seats

Cold Emailing Software 4: Salesloft

Salesloft is the rival of Outreach, it's a pillar in the Sales Engagement category.

Salesloft pricing: from $75 to $125 per month per use

The $75 per month plan is a reduction if you have many team members.

What use case is Salesloft most known for

Salesloft is known for its complex cold email cadences scenario along with its marketplace of tools. It also has some interesting social media integrations like with Twitter.

Advantages of Salesloft

The advantages of Salesloft are similar to Outreach.

Disadvantages of Salesloft

The disadvantages of Salesloft are similar to Outreach.

Cold Emailing Software 5: Reply.io

Reply.io defines itself as a software to get more meetings in a click. It's an all-in-one sales engagement platform to create new opportunities.

Reply.io pricing: $29 to $90 per user

Reply.io's pricing is complicated because there are three sections: sales engagement, email search and email warm-up.

Each section has its differences but from the pricing you understand that Reply is aiming at SMBs who have a big budget. They target customers just under the enterprise level (but I'm sure they do have tons of enterprises though).

What use case is Reply.io most known for

Reply.io is most known for its sales cadence system that is intuitive and super performing. It's basically a smaller version of Outreach with a better UI/UX, people are delighted about Reply.

Advantages of Reply.io

The advantages of Reply.io are as follow:

• unlimited email search

• LinkedIn automation

• advanced reports

Disadvantages of Reply.io

The disadvantages of Reply.io are as follow:

• billed quarterly for the agency plans

Cold Emailing Software 6: Uptics

Uptics define itself as the outreach tool to do everything on one place.

Uptics pricing: free to $299 per month

Uptics pricing is very flexible whatever the size of your organization.

What use case is Uptics most known for

Uptics is most known for its CRM aspect combined with cold emailing which is not a recurring pattern in other cold emailing tools. It also has unlimited email warm up. The only limitations is how many actions ("Uptics") you can do per month.

Advantages of Uptics

The advantages of Uptics are as follow:

• unlimited users, email warm up, verifier, sequences, contacts

• gradual pricing

• cold email academy to teach you cold emailing

Disadvantages of Uptics

The disadvantages of Uptics are as follow:

• lack of Twitter & LinkedIn integrations

• no email finder

Cold Emailing Software 7: Woodpecker.co

Woodpecker.co is one of the most elegant cold email softwares out there. Like Mailshake, Woodpecker has been dominant for years in the market.

Woodpecker.co pricing: $39 to $64 per month per slot

Woodpecker has different packages: only cold email, sales automation and agency.

What use case is Woodpecker.co most known for

Woodpecker was initially known for its smooth cold email campaigns. Over the time it became a fully-fledge sales engagement software.

Advantages of Woodpecker.co

The advantages of Woodpecker.co are as follow:

• optional A/B testing

• optional API keys & integrations

• Calls and SMS via Android App

Disadvantages of Woodpecker.co

The disadvantages of Woodpecker.co are as follow:

• LinkedIn tasks only, no automation is possible

• billed per slot

Cold Emailing Software 8: Lemlist

Lemlist is a cold email software focused on personalization. It's a cold email tool mostly suited for startup that have growth teams rather than traditional sales prospecting teams.

Lemlist pricing: $59 to $99 per user per month

What use case is Lemlist most known for

Lemlist is most known for its use of dynamic personal images in the cold email sequences.

Advantages of Lemlist

The advantages of Lemlist are as follow:

• personalization at scale with text and images

• integrations with many tools

• LinkedIn workflows

• video prospecting

• email enrichment

Disadvantages of Lemlist

The disadvantages of Lemlist are as follow:

• email warm up no longer included in the plans

• "clunky" UI/UX according to satisfied users

Cold Emailing Software 9: QuickMail

QuickMail is a Swiss cold email software that is focused on a great email deliverability.

QuickMail pricing: free to $79 per month per inbox

What use case is QuickMail most known for

QuickMail is very similar to Mailshake in the sense that they are both robust cold email softwares that have been around for a long time.

Advantages of QuickMail

The advantages of QuickMail are similar to Mailshake.

Disadvantages of QuickMail

The disadvantages of QuickMail are similar to Mailshake.

Cold Emailing Software 10: Emelia

Emelia is a French cold email tool that is focused on sending cold emails for an affordable price.

Emelia pricing: $19 to $29 per month

What use case is Emelia most known for

Emelia is most known for its attractive pricing to use 3 email inboxes instead of 1.

Advantages of Emelia

The advantages of Emelia are as follow:

• 3 email inboxes

• A/B testing

• spintax

• +9$ per additional inbox

• integrations with Integromat (Make)

Disadvantages of Emelia

The disadvantages of Emelia are as follow:

• less scenarios possible compare to other tools

• solely focus on cold emailing (which can be a good thing)

Cold Emailing Software 11: Instantly

Instantly allows you to send cold email at scale without ruining your pocket.

Instantly pricing: $35 to $99 per month

What use case is Instantly most known for

Instantly is most known for sending cold email at scale without hitting the spam folder. Its attractive pricing made many users from bigger platforms go to them.

Advantages of Instantly

The advantages of Instantly are as follow:

• unlimited email inboxes

• unlimited email warm up

• A to Z testing (A/B testing on steroids)

• lead value calculator

Disadvantages of Instantly

The disadvantages of Instantly are as follow:

• lack of integrations at time of writing

• focused on cold emailing (which can be a good thing)

Cold Emailing Software 12: LaGrowthMachine

LaGrowthMachine (LGM) is a sales automation tool designed fro Growth Hackers in B2B startups ideally.

LaGrowthMachine pricing: $80 to $220 per month per user

Pricing seems expensive but it's actually not a lot for all the features that LaGrowthMachine assembled.

What use case is LaGrowthMachine most known for

LGM is most known for its complex sales software that allows you to automate LinkedIn, Emails and Twitter. Upper plans also have unlimited email, phone and twitter enrichment which is highly powerful. It also has a multi-channel inbox to manage your relations.

Advantages of LaGrowthMachine

The advantages of LaGrowthMachine are as follow:

• multi-channel inbox

• unlimited email, phone and twitter enrichment

• cold email workflows

• LinkedIn automation

Disadvantages of LaGrowthMachine

The disadvantages of LaGrowthMachine are as follow:

• limited in how many campaigns you can launch

• API access is not in the based plan

Cold Emailing Software 13: Yesware

Yesware defined itself as the way how sales teams do meaningful email outreach at scale.

Yesware pricing: free to $65 per month per user

What use case is Yesware most known for

Yesware is most known for its in-depth integration with softwares like Salesforce, especially in its Enterprise plan.

Advantages of Yesware

The advantages of Yesware are as follow:

• stating plan very accessible for a sales team

• in-depth integrations with Salesforce

Disadvantage of Yesware

The disadvantage of Yesware are as follow:

• UI/UX is getting older

Cold Emailing Software 14: Snov.io

Snov.io is a famous cold email software that started by finding B2B email addresses.

Snov.io pricing: free to $999/month

What use case is Snov.io most known for

Snov.io is most known for finding email addresses on top of being a cold email software. It has on of the best email finder in the market.

Advantages of Snov.io

The advantages of Snov.io are as follow:

• built-in email finder

• built-in sals CRM

• native integrations

Disadvantages of Snov.io

The disadvantages of Snov.io are as follow:

• very limited in email warm up use

• limit in email recipients

Cold Emailing Software 15: SmartReach

SmartReach defines itself as an all-in-one email outreach platform for your sales teams.

SmartReach pricing: $99 to $199 per month

What use case is SmartReach most known for

SmarrtReach is not known in particular for a specific feature or use case but does many things very well.

Advantages of SmartReach

The advantages of SmartReach are similar to Snov.io.

Disadvantages of SmartReach

The disadvantages of SmartReach to Snov.io.

Cold Emailing Software 16: SalesHandy

Saleshandy pricing: $34 to $179/month

What use case is SalesHandy most known for

Saleshandy is known for his strong cold email automation tool to send cold emails at scale.

Advantages of Saleshandy

The advantages of Saleshandy are similar to Instantly.

Disadvantages of Saleshandy

The disadvantages of Saleshandy are similar to Instantly.

Cold Emailing Software 17: SalesBlink

SalesBlink allows you to connect with your ideal customer by finding leads and sending personalized sales outreach campaigns.

SalesBlink pricing: $15 to $99 per month per user

The $15/month plan is an email warm up plan.

What use case is SalesBlink most known for

Salesblink is known for its easy to use cold email software and its workflow builder which enjoyable to use.

Advantages of SalesBlink

The advantages of SalesBlink are as follow:

• its workflow builder

• its pricing

Disadvantages of SalesBlink

The disadvantages of SalesBlink are similar to Mailshake

Cold Emailing Software 18: Salesmate

Salesmate pricing: $15 to $50 per month per user

What use case is Salesmate most known for

Salesmate is known for its powerful contact management system and its many CRM integrations.

Advantages of Salesmate

The advantages of Salesmate are similar to SalesBlink.

Disadvantages of Salesmate

The disadvantages of Salesmate are similar to SalesBlink.

Cold Emailing Software 19: Autoklose

Autoklose is a sales engagement platform and B2B data all-in-one.

Autoklose pricing: $59.99 to $99.99

Each pricing plan includes multiple hours of onboarding which is super cool in my opinion.

What use case is Autoklose most known for

Autoklose has been acquired by VanillaSoft.

Advantages of Autoklose

The advantages of Autoklose are similar to Mailshake.

Disadvantages of Autoklose

The disadvantages of Autoklose are similar to Mailshake.

Cold Emailing Software 20: Waalaxy

Waalaxy is a LinkedIn automation tool that added a cold emailing part in its higher plan.

Waalaxy pricing: free to $120 per month

The email features are only in the $120/month plan.

What use case is Waalaxy most known for

Waalaxy is most known for its powerful LinkedIn automation tool.

Advantages of Waalaxy

The advantages of Waalaxy are as follow:

• CRM synchronization

• pre-filled message templates

• email finder

• good customer support

Disadvantages of Waalaxy

The disadvantages of Waalaxy are as follow:

• LinkedIn automation tool first

• can get you banned from LinkedIn if you're not careful enough

Cold Emailing Software 21: Overloop

Overloop helps you do sales automation like a boss according to heir website.

Overloop pricing: $99/user/month

What use case is Overloop most known for

Overloop is most known for being a solid sales automation alternative to Outreach and Salesloft. It has a great presence on Pipedrive marketplace.

Advantages of Overloop

The advantages of Overloop are similar to Salesloft and Outreach.

Disadvantages of Overloop

The disadvantages of Overloop are similar to Salesloft and Outreach.

Cold Emailing Software 22: Klenty

Klenty defines itself as a sales engagement platform to guide sales reps to systematically execute outreach across multiple channels.

Klenty pricing: $50 to $140 per user / month billed annually

What use case is Klenty most known for

Like Overloop, Klenty is most known for being a strong alternative to Salesloft and Salesloft.

Advantages of Klenty

The advantages of Klenty are similar to Salesloft and Outreach.

Disadvantages of Klenty

The disadvantages of Klenty are similar to Salesloft and Outreach.

Cold Emailing Software 23: Outplay

With Outplay, you can 3x your sales meetings, not your budget.

Outplay pricing: $0 to $99/month/user billed monthly

The $99 per month plan has comes with 10 user and 20 email domains which is pretty generous.

What use case is Outplay most known for

Like Overloop and Klenty, Outplay is known to be a strong alternative to Outreach and Salesloft.

Advantages of Outplay

The advantages of Outplay are similar to Salesloft and Outreach.

Disadvantages of Outplay

The disadvantages of Outplay are similar to Salesloft and Outreach.

4 CRM softwares with cold email features

Cold Emailing Software 24: Salesforce

Salesforce is the biggest CRM in the world. It basically,

Salesforce pricing: $25 to $300 per user per month

What use case is Salesforce most known for

Advantages of Salesforce

The advantages of Salesforce are as follow:

• strong lead management

• sales cycle forecasting

• cold email sequences synchronized with the CRM

Disadvantages of Salesforce

The disadvantages of Salesforce are as follow:

• Salesforce is complicated for SMBs

• billed annually

• old UI/UX

Cold Emailing Software 25: Hubspot Sequences

Hubspot sequences is one of the many add-ons that Hubspot sell on top of its CRM.

Hubspot Sequences pricing: $46 to $1,104 per month

All the plans needs at least 2 to 10 users minimum.

What use case is Hubspot most known for

Hubspot is most known for its email marketing side but it also has a strong cold email sequence part.

Advantages of Hubspot

The advantages of Hubspot Sequences are similar to Salesloft.

Disadvantages of Hubspot

The disadvantages of Hubspot Sequences are similar to Salesloft.

Cold Emailing Software 26: Close

Close is a sales CRM for SMBs and startups.

Close pricing: $29 to 149 per user / month

Close pricing is very flexible for all kind of companies. The cold email sequence part is included in the $99 plan.

What use case is Close most known for

Close is the most known CRM for B2B startups. You can send cold emails manually but also automatically from the CRM view.

Advantages of Close

The advantages of Close are as follow:

• email and SMS templates on top

• pipeline and activity reporting

Disadvantages of Close

The disadvantage of Close is as follow:

• cold email campaigns only available in the $99 per month plan

Cold Emailing Software 27: Pipedrive

Pipedrive pricing: $19 to $119 per month per user

The possibility to send cold email sequences is in the second plan at $35 per month.

What use case is Pipedrive most known for

Advantages of Pipedrive

The advantages of Pipedrive are as follow:

• most powerful CRM for sales team

• cold emails sent synchronized

Disadvantages of Pipedrive

The disadvantage of Pipedrive is similar to Close.

3 Google Chrome Extensions that send cold emails

Cold Emailing Software 28: GMass

GMass defines itself as a cold email service inside Gmail. It's also a mail merge and mass email product.

GMass pricing: $19.95 to 49.95 per month

Sequences and follow-ups are in the $29.95 per month plan.

What use case is GMass most known for

GMass is works inside Gmail and has a free email warmup. Deliverability is top-notch.

Advantages of GMass

The advantages of GMass are as follow:

• works natively in GMass

• free email warmup

Disadvantages of GMass

The disadvantage of GMass is as follow:

• cold email sequences not in the base plan

Cold Emailing Software 29: Mailmeteor

Mailmeteor allows you to send personalized mass emails with the best mail merge in Gmail.

Mailmeteor pricing: $9.99 to $49.99 per month

Cold email sequences are in the $24.99 per month plan.

What use case is Mailmeteor most known for

Mailmeteor is most known for being one of the monster trio of the cold email software that work natively in the Google Workspace environment.

Advantages of Mailmeteor

The advantages of Mailmeteor are similar to GMass.

Disadvantages of Mailmeteor

The disadvantage of Mailmeteor is similar to GMass.

Cold Emailing Software 30: Yet Another Mail Merge

YAMM defines itself as a Mail merge for Gmail.

Yet Another Mail Merge pricing: $25 to $50 per year

What use case is Yet Another Mail Merge most known for

YAAAM, like Mailmeteor and GMass is one of the top 3 cold email softwares for Gmail.

Advantages of Yet Another Mail Merge

The advantages of Yet Another Mail Merge are similar to Mailmeteor and GMass.

Disadvantage of Yet Another Mail Merge

The disadvantage of Yet Another Mail Merge is similar to Mailmeteor and GMass.

Cold Emailing Software 31: Respona

Stepping into the scene with a modern approach, Respona is the savvy newcomer specializing in personalized outreach. Its blend of automation and personalization makes it a strong contender in the cold emailing game.

Respona pricing:

Starts at $79 per month with various plans scaling up based on features and usage.

What use case is Respona most known for

Respona shines in its ability to automate the process of finding and personalizing outreach emails, particularly for link building and PR. It also focuses on providing quality over quantity, ensuring that each outreach effort is targeted and effective.

Advantages of Respona: 

• Personalized outreach sequences to enhance engagement.

• Built-in email finder to ease the process of getting the right contacts.

• Capability to integrate with tools like Ahrefs for SEO-driven outreach.

• Real-time analytics to track the campaign's performance.

Disadvantages of Respona: 

• Higher starting price point, which might be a barrier for smaller businesses or individual users.

• Steeper learning curve due to advanced features.

• More focus on SEO and PR, which might not align with all types of cold emailing campaigns.

• With Respona, you're looking at a sophisticated tool designed to make your outreach campaigns smarter and more successful. It's for those who are serious about making every email count.