Mailshake Story

Mailshake defines itself as a Sales Engagement & Automation Software.

This startup has been founded in 2015 by Bob Senoff, Colin Mathews and Sujan Patel who is the current CEO.

It is considered as one of the first tool in the sales automation space and is as a consequence a popular tool.

Mailshake seems to be a bootstrapped startup.

Mailshake intitally started with cold emails but later expanded to become a fully-fledge sales automation tool.

Is Breakcold an alternative to Mailshake that's worth it?

If your goal is to close more clients, you need to personalize your outreach.

Mailshake thrived for years with their outreach tool at a time where it was easier to send many cold emails without personalization.

In 2024, personalization is now key and Mailshake understood that. Nevertheless, Breakcold's origin is personalization itself thanks to Social Selling.

Learning how to send lower volumes with better results is a Breakcold focus.

Mailshake Pricing vs Breakcold Pricing

Mailshake is going up-market and therefore has a pricing most suited for big teams and not so much SMBs compare to Breakcold.