Attio CRM Story

Attio is an automation-drive CRM. Its goal is to avoid manual data entry as much as possible. It's a good approach as sales representatives loose countless hours on such tasks. Basically, Attio continuously aggregates and enriches data from existing customer interaction (similar like Copper CRM does for Gmail).

The company was launched in 2021 by Nicolas Sharp and Alexander Christie.

They raised about $7.7 million in late 2021 in a SEED round.

Is Breakcold an alternative to Attio CRM that's worth it?

While Attio is aggregates automatically data from existing customer interaction (eg calendar, gmail etc), it doesn't include the aggregation of key components of modern B2B sales like LinkedIn or Twitter.

In this regard, Breakcold is more interesting than Attio because leveraging social media is how you can accelerate your sales pipeline these days.

Attio CRM Pricing vs Breakcold Pricing

Attio has a four plans: Free, Plus, Pro and Enterprise.

Pricing is per user which the biggest difference compare to Breakcold's pricing that includes unlimited users. If you have a small organization (less than 2 people), it's more interesting to choose Attio. Otherwise, Breakcold might be a good choice.